Peregrine Growth
Peregrine Growth
EiG Business Model · #Growth

EiG Business Model.

Fill in the blocks below. Your inputs will be analysed and delivered as a professional, AI-powered Business Model to your inbox — in seconds.

The quality of your Business Model depends directly on the quality of your data. Fill in each block as thoroughly as needed so that this document can genuinely guide your business decisions and inform your team, stakeholders, and — when the time comes — your investors. Write with care and dedication. This is not an exercise. This is your business on paper.

00 Identification
01 Talon

From the #Growth module: your Talon is what sits at the top of your Business Model — the sharpest, most direct expression of what your business does, sells, and who it serves. Write it so simply and strikingly that a 10-year-old could understand and remember it. This is also where your most powerful value statement lives.

Write a single, precise statement. Example: "We help early-stage founders in the Bay Area build repeatable revenue systems — so they stop selling on instinct and start closing on data."
02 Ideal Customer Profile (ICP)

This is the refined output of your Milestone #1 field research. Not a guess — a portrait built from real market data. A vague persona produces random revenue. A precise one produces disciplined revenue.

B2C: gender, age, location, profession, financial situation, what they value, spending habits, how they discover and buy solutions like yours.
B2B: type of organization, size, sector, funding stage, location, financial profile, what they value, buying behaviour and typical budget.
Use their language — not yours. What did they actually say when you spoke to them in the field?
Price, speed, trust, expertise, convenience, image, impact — what matters most to them, and why?
03 Value Proposition

Your true competitive edge. Why does someone choose you over any available alternative? Each customer perceives value differently — the more precisely you activate their major desire or need, the more they commit.

It may be price, speed, technology, experience, impact, or something only you can offer. Be specific — avoid generic statements like "great service."
04 Offer & Price

Define your offer structure and pricing model. From the #Growth module: align perceived value, market segmentation, and your revenue capture model. Core offer + augmented offer + versioning = a complete commercial architecture.

The essential product or service that solves your customer's major desire or need. What exactly do they get?
Add-ons, bonuses, premium versions, or upsells that expand the value of your core offer.
05 Sales Channels

From the #Growth module: your channels must mirror your persona's behaviour — how they discover, evaluate, and decide to buy. Choose channels where your ICP is already present, not where you're most comfortable.

What channel do you use most? (e.g. LinkedIn outreach, referrals, founder networks, Instagram, email sequences, accelerators). Why does this channel reach your ICP?
Your second main channel. What makes it complementary to the first?
06 Unit Economics

From the #Growth module: this is the language of every serious conversation with VC firms or angel investors. If you don't yet have exact data, use your best estimate and mark it as estimated. The AI will flag gaps and explain what each metric means for your business.

Are these figures estimated or validated? Any relevant context — e.g. project-based model, no recurring revenue yet, early cohort data only.
07 Cost Structure

What does it actually cost to run this business? Fixed costs repeat regardless of volume. Variable costs scale with each sale or delivery. This block is critical for assessing real sustainability — and for identifying where your margin is being compressed.

Costs that recur regardless of how many clients you have. e.g. team/contractors, software/tools, office, platform fees.
Costs that increase with each new client or unit delivered. e.g. commissions, delivery costs, transaction fees, materials.
08 Socio-Environmental Impact

A strong Business Model creates value beyond revenue. What measurable change does your business produce in the world? One real, specific metric is more powerful than broad statements.

09 Brand Experience

What makes your solution unforgettable? Not your logo or colours — the sensory or emotional experience your client has when working with you.

10 Milestones

Where is this business going — in concrete, measurable terms? Milestones anchor your strategy and signal to investors that you operate with intention. Be specific: revenue, clients, team, or other KPIs that reflect your model.

"Random revenue is a signal. Disciplined revenue is proof."

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